Lynn has recently put together some business development guidance aimed at pub operators across County Durham interested in developing quality overnight accommodation. There are around 6000 pubs in the UK providing over 50,000 bedrooms. Over the past 5 years some of the national pub operators like Marston’s, Fullers and Youngs have recognised the potential of adding rooms to their existing and new build properties, and some small regional pub accommodation companies have begun to emerge, such as The Inn Collection Group in the North East of England. This has helped to raise the profile of pub accommodation, yet managed and branded pub accommodation operations make up less than 10% of this supply. There is a big opportunity for independent operators to make more of the potential for pub accommodation, a product that has appeal to both leisure and business markets. There are significant benefits to be gained, in terms of generating a third income stream, attracting new markets, increasing spend on food and drink, and increasing the value of the property and business. The guide provides insight into these national trends and the market for pub accommodation in County Durham, then takes the reader through the process of researching the potential for pub accommodation, planning the development, preparing a business plan, and putting together trading forecasts, based upon performance and investment benchmarks which have been pulled together using market intelligence from those operating in the sector.